RuckStar Lizzie

As a rugby player herself, who has played both XVs and Sevens, Lizzie has played for a host of clubs including Saracens, London Irish and Richmond, but it was a piece of research for a university project that set her on this path to getting more people to follow women’s rugby. A survey she conducted back in 2020, suggested that most people were only aware of the women’s rugby through friends and family and not through role models. This led her to start a women’s rugby platform to ‘get the word out there’. Through interviews and unique insights into the game, things have accelerated somewhat, and Lizzie is now one of the leading social media influencers on the market, and brands, the media and key stakeholders are keen to use her platform to spread their message.

This is no real surprise as Lizzie’s unique content offers followers a 360 experience; her views as a player, a coach, a fan and a presenter. She is a social media influencer and content creator who can bridge between athletes, teams, and fans. She offers a personalised and relatable perspective on sports. Whether focused on specific sports, fitness routines, or lifestyle aspects, Lizzie knows how to cater to diverse interests, which enables brands and governing bodies to tap into these communities. Lizzie is certainly an influencer who is powerful at engaging audiences in the digital space.